EXPERIENCE 

Director of Marketing & Wholesale

Pumpin’ Pal - September 2022 - October 2024

  • Developed and executed comprehensive marketing strategies to drive sales growth and increase brand visibility in the wholesale market by 65% YOY. 

  • Designed and optimized email automation workflows (e.g., post-purchase, abandoned cart, welcome series), enhancing customer retention and boosting revenue by 28%.

  • Managed the creation of marketing collateral, including product catalogs, brochures, and promotional materials, ensuring brand consistency and messaging effectiveness.

  • Represented the company at industry events, trade shows, and conferences to network.

  • Managed and executed end-to-end strategy for World Breastfeeding Week Campaign: Drove 75% increase in sales during month of campaign.

  • Managed budget for paid ads and increased sales by 23% and website traffic 42% MOM.

  • Established and maintained strong relationships with key wholesale accounts, negotiating favorable terms and agreements to drive mutual business success.

  • Social Media Manager (September 2022 - January  2024)

  • Managed company’s content calendar across various channels, including but not limited to Instagram lives, webinars and training, giveaways, and guest blog articles. 

  • Created an affiliate program and saw a 750% increase in sales in the first year.

  • Designed a variety of visual assets including website images, ads, emails, social media posts, flyers, coupons, and more to support marketing efforts, ensuring alignment with brand guidelines and captivating audience attention

  • Tracked and analyzed performance metrics across multiple channels to evaluate the effectiveness of marketing efforts and identify areas for improvement

  • Maintained and nurtured relationships with our audience through social platforms and increased brand followers by 26% YOY.

Influencer & Social Media Manager

RAVESUITS:  March 2023 - September 2023 (Contract)

  • Developed and managed Influencer & Affiliate program, Social Content Calendar Creation, Email Marketing & Design, and designed brand guides and brand voice

  • Increased brand engagement by 25% through strategic influencer partnerships and content creation

  • Implemented email marketing campaigns resulting in a 30% increase in click-through rates

Social Media & Digital Marketing Manager

Female Founder Collective:  March 2020 - March 2023

  • Coordinated, created, and executed posts, reels, stories, and videos across multiple social media platforms daily

  • Copywriting weekly newsletter, created monthly campaigns and giveaways

  • Developed promotional strategies, partnership posts, and high-level campaigns

  • Grew social following by 50K users, boosted engagement rates by 200%, and monitored performance WoW 

  • Managed communications with high-level partners and clients

  • Organized, created, and managed company wide data and performance metrics 

Executive Assistant & Office Administrator 

Rebecca Minkoff:  January 2020 - March 2020

  • Managed office supplies, greeted guests, scheduled conference rooms, and maintained office cleanliness at Rebecca Minkoff.

  • Managed Rebecca’s work & social calendar and provided weekly briefs on her schedule, ensuring she was prepared. 

  • Helped organize major events and product launches, showcasing strong organizational skills and attention to detail.

Assistant Salon Manager & Stylist

Hair Cuttery:  January 2017 - July 2019

  • Managed scheduling, call outs, and inventory for retail and back bar at Hair Cuttery ® in Storrs, Connecticut.

  • Oversaw operations while continuing to work as a stylist, ensuring smooth daily salon functions.

  • Implemented efficient restocking procedures to optimize inventory management and customer satisfaction.


EDUCATION

University of Connecticut

Storrs, CT 06268: August 2016- May 2020

Bachelor of Arts- Communications, American Sign Language Minor

Certified Lactation Counselor, Healthy Childrens’ Project 2024


SKILLS

  • HARD SKILLS

  • Marketing & Growth Strategies (Digital Marketing Strategy, Campaign Management, Email Automation, Social Media Strategy)

  • Digital Marketing Tools (HubSpot, Klaviyo, Later, Asana, AirTable, Monday.com, Planoly, Sprout, Mailchimp, Zapier, ManyChat, etc)

  • Creative & Design Tools (Adobe Suite, Photoshop, Canva)

  • Copywriting & Content Strategy (Email, Blogs, Newsletters, Website PDPs)

  • Affiliate & Influencer Marketing (GoAff Pro, BixGrow, Shopify Affiliates)

  • Data Analysis & Performance Tracking (Google Analytics, Supermetrics, Shopify Analytics)

  • Event Planning & Trade Show Management

  • Fluent in American Sign Language


  • SOFT SKILLS 

  • Leadership & Team Management (Managed wholesale accounts, influencer & affiliate programs, and marketing calendars)

  • Strategic Thinking & Problem-Solving (Drove growth in sales, engagement, and brand awareness)

  • Collaboration & Relationship Building (Negotiated partnerships, managed and nurtured social communities)

  • Adaptability & Multi-Tasking (Held multiple roles across different industries)

  • Communication & Networking (Represented brands at events, built customer and client relationships)

  • Creativity & Innovation (Designed marketing materials, developed brand strategies)